TheScanBadge
Über Contact Anmelden

Brand & Style Guide

Global Identity & Standards

01 Brand Identity

Brand Name

Always written as one word, with capital letters exactly as shown.

Correct
  • TheScanBadge
  • TheScanBadge.com
Incorrect
  • The Scan Badge
  • thescanbadge
  • ScanBadge

Brand Promise

Fast, smart, and frictionless digital interaction.

TheScanBadge stands for:

Instant access
No apps required
Privacy-first
European & professional
Smart, yet simple

Tone of Voice

Clear. Direct. Action-oriented.

Use:

  • Short instructions
  • Active language
  • Minimal marketing jargon
  • Practical, not pushy

Examples

“Scan to view the menu”

“Tap. Scan. Connect.”

“No app needed”

02 Logo Usage

Primary Logo

TheScanBadge.com (wordmark).

  • Preferred usage: On a white background
  • Full logo including “.com”
TheScanBadge Logo

Backgrounds

Allowed
  • White
  • Light grey
  • Soft blue gradients
Not Allowed
  • Busy photography
  • Low-contrast backgrounds
  • Shadows, glows, outlines, distortions

Clear Space

Always keep clear space around the logo equal to the height of the “B” in Badge.

03 Color Palette

Primary Colors

ScanBadge Blue
HEX #0B5ED7

Used for headlines, primary text, icons, CTAs

ScanBadge Orange
HEX #F7931E

Used for accents, highlights, bullets, emphasis

Secondary Colors

White
HEX #FFFFFF
Light Grey
HEX #F5F7FA

Color Rules

  • Use no more than two main colors per design
  • Orange should never be used for long text blocks
  • Blue is dominant; orange is supportive

04 Typography

Primary Typeface

Inter

(Alternatives: SF Pro, Helvetica Neue)

Usage

Headings SemiBold / Bold
Body text Regular
Buttons Medium / SemiBold

Aa Bb Cc

The quick brown fox jumps over the lazy dog.

Bold (700)

SemiBold (600)

Medium (500)

Regular (400)

Typography Rules

  • No script or decorative fonts
  • No text shadows or outlines
  • Generous whitespace

05 Visual Style & Design Language

Overall Style

Clean Modern Tech-driven European, trustworthy, professional

Visual Elements

  • Soft wave shapes
  • Subtle digital lines
  • Minimal abstract patterns
  • Simple NFC / QR iconography
Avoid
  • Over-futuristic visuals
  • Neon or cyberpunk styles
  • Stock photos with “fake IT people”

06 QR & NFC Usage

QR Codes

  • Always black on white or high-contrast
  • Minimum size: 2 × 2 cm (print)
  • Quiet background
  • Never stretched or distorted

QR Call-to-Action Text

Examples

“Scan the QR code to view our menu”

“Scan to connect”

“Tap or scan”

07 Applications

Hospitality

  • Table QR cards
  • Digital menus
  • Scan & Order flows
  • White-label solutions

Events

  • Pull-up banners
  • NFC badges
  • Stickers
  • Business cards / NFC cards

Digital

  • Website
  • Admin dashboards
  • SaaS platforms
  • Partner portals

08 White-Label Guidelines

For white-label usage:

  • Client or restaurant logo is primary
  • TheScanBadge branding remains subtle

Footer text examples:

  • “Powered by TheScanBadge”
  • “Technology by TheScanBadge”

09 What TheScanBadge Is Not

Not a flashy marketing gimmick
Not a social media tool
Not a data-harvesting US SaaS
Not complex or bloated software

10 Brand Summary

“TheScanBadge is the clean European standard for digital interaction — one tap, one scan, zero friction.”